{"id":865,"date":"2019-10-13T00:01:27","date_gmt":"2019-10-12T22:01:27","guid":{"rendered":"http:\/\/bookhouse.cz\/?p=865"},"modified":"2019-10-11T15:45:51","modified_gmt":"2019-10-11T13:45:51","slug":"jak-na-site-eliska-vyhnankova-michelle-losekoot","status":"publish","type":"post","link":"https:\/\/bookhouse.cz\/index.php\/2019\/10\/13\/jak-na-site-eliska-vyhnankova-michelle-losekoot\/","title":{"rendered":"Jak na s\u00edt\u011b | Eli\u0161ka Vyhn\u00e1nkov\u00e1, Michelle Losekoot"},"content":{"rendered":"\n<p><strong>Vych\u00e1z\u00ed kniha, kter\u00e1 v\u00e1s nau\u010d\u00ed vyu\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b ve sv\u016fj prosp\u011bch.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"693\" src=\"http:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-4-1024x693.jpg\" alt=\"\" class=\"wp-image-875\" srcset=\"https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-4-1024x693.jpg 1024w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-4-300x203.jpg 300w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-4-768x520.jpg 768w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-4.jpg 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>V p\u00e1tek 4. \u0159\u00edjna vy\u0161la pod hlavi\u010dkou brn\u011bnsk\u00e9ho nakladatelstv\u00ed Jan Melvil Publishing kni\u017en\u00ed novinka autorek<\/strong><a href=\"https:\/\/www.melvil.cz\/autor\/eliska-vyhnankova-michelle-losekoot\/\"><strong> Eli\u0161ky Vyhn\u00e1nkov\u00e9 &amp; Michelle Losekoot<\/strong><\/a> <strong>s n\u00e1zvem<\/strong> <strong>Jak na s\u00edt\u011b &#8211; <em>Ovl\u00e1dn\u011bte \u010dty\u0159i principy \u00fasp\u011bchu na soci\u00e1ln\u00edch s\u00edt\u00edch. <\/em><\/strong><\/p>\n\n\n\n<p>Ve st\u0159edu 9. \u0159\u00edjna se v Pal\u00e1ci knih Luxor v&nbsp;Praze konal ofici\u00e1ln\u00ed k\u0159est knihy Jak na s\u00edt\u011b za \u00fa\u010dasti obou autorek a dal\u0161\u00edch host\u016f. Kmotrem knihy se stal slavn\u00fd \u010desk\u00fd influencer Jirka Kr\u00e1l a celou akci moderoval herec a zp\u011bv\u00e1k Milan Peroutka.&nbsp; <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_22-2-1024x683.jpg\" alt=\"\" data-id=\"871\" data-link=\"http:\/\/bookhouse.cz\/jak-na-site-krest_22-2\/\" class=\"wp-image-871\" srcset=\"https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_22-2-1024x683.jpg 1024w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_22-2-300x200.jpg 300w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_22-2-768x512.jpg 768w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_22-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_30-2-1024x683.jpg\" alt=\"\" data-id=\"872\" data-link=\"http:\/\/bookhouse.cz\/jak-na-site-krest_30-2\/\" class=\"wp-image-872\" srcset=\"https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_30-2-1024x683.jpg 1024w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_30-2-300x200.jpg 300w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_30-2-768x512.jpg 768w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-s\u00edt\u011b-k\u0159est_30-2.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Na soci\u00e1ln\u00edch s\u00edt\u00edch dnes tr\u00e1v\u00ed sv\u016fj \u010das v\u00edc ne\u017e polovina sv\u011bta \u2013 je mo\u017en\u00e9 tato rostouc\u00ed \u010d\u00edsla vyu\u017e\u00edt ve sv\u016fj prosp\u011bch? Tato kniha v\u00e1s p\u0159esv\u011bd\u010d\u00ed, \u017ee ano. Nau\u010d\u00ed v\u00e1s, jak prod\u00e1vat t\u011bm, kte\u0159\u00ed nep\u0159i\u0161li nakupovat, a jak ps\u00e1t pro lidi, kte\u0159\u00ed necht\u011bj\u00ed \u010d\u00edst. Pochop\u00edte, koho a jak m\u016f\u017eete na r\u016fzn\u00fdch s\u00edt\u00edch oslovit, ovl\u00e1dnete pot\u0159ebn\u00e9 strategie a nau\u010d\u00edte se zm\u011b\u0159it, jak dob\u0159e va\u0161e kampa\u0148 funguje. <em>Jak na s\u00edt\u011b<\/em> v\u0161ak vedle mnoha d\u00edl\u010d\u00edch postup\u016f a p\u0159\u00edklad\u016f p\u0159in\u00e1\u0161\u00ed i n\u011bco mnohem hlub\u0161\u00edho a univerz\u00e1ln\u011bj\u0161\u00edho: Nau\u010d\u00ed v\u00e1s o soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159em\u00fd\u0161let tak, abyste u\u017e \u017e\u00e1dn\u00e9 dal\u0161\u00ed n\u00e1vody nepot\u0159ebovali.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"839\" src=\"http:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-2-1024x839.jpg\" alt=\"\" class=\"wp-image-878\" srcset=\"https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-2-1024x839.jpg 1024w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-2-300x246.jpg 300w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-2-768x630.jpg 768w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Jak-na-site-obalka-2.jpg 1182w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pot\u0159ebujete d\u00e1t s\u00edt\u00edm \u0159\u00e1d a pojem strategie soci\u00e1ln\u00edch s\u00edt\u00ed v\u00e1m zat\u00edm nic ne\u0159\u00edk\u00e1? P\u0159\u00edpadn\u011b je va\u0161\u00ed nej\u010dast\u011bj\u0161\u00ed ot\u00e1zkou co tam proboha m\u00e1m po\u0159\u00e1d d\u00e1vat? Jak zjist\u00edte, jestli va\u0161e propagace funguje? M\u00e1 v\u016fbec smysl do soci\u00e1ln\u00edch s\u00edt\u00ed investovat pen\u00edze? A kolik? A\u0165 u\u017e si podobn\u00e9 ot\u00e1zky kladou lid\u00e9 sami za sebe, za svoji komunitu nebo firmu, soci\u00e1ln\u00ed s\u00edt\u011b jim mohou opravdu v\u00fdrazn\u011b pomoci, kdy\u017e v\u011bd\u00ed, jak na to.<em> Jak na s\u00edt\u011b<\/em> p\u0159in\u00e1\u0161\u00ed krom jin\u00e9ho tak\u00e9 d\u016fmysln\u00fd syst\u00e9m pro tvorbu obsahu, pro vyhodnocov\u00e1n\u00ed jeho \u00fasp\u011b\u0161nosti a pro skv\u011blou komunikaci se st\u00e1vaj\u00edc\u00edmi i potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, klienty \u010di fanou\u0161ky.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Eliska-a-Michelle-1024x683.jpg\" alt=\"\" class=\"wp-image-880\" srcset=\"https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Eliska-a-Michelle-1024x683.jpg 1024w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Eliska-a-Michelle-300x200.jpg 300w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Eliska-a-Michelle-768x512.jpg 768w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2019\/10\/Eliska-a-Michelle.jpg 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Michelle a Eli\u0161ce se poda\u0159ilo vytvo\u0159it chytrou\nknihu, kter\u00e1 nem\u00e1 na \u010desk\u00e9m (a trouf\u00e1me si tvrdit, \u017ee ani na sv\u011btov\u00e9m) trhu\nobdoby. Navzdory rychl\u00e9mu v\u00fdvoji v oblasti s\u00edt\u00ed je postavena nad\u010dasov\u011b, \u010dte se\njedn\u00edm dechem, bav\u00ed a p\u0159itom jednodu\u0161e ilustruje kroky, kter\u00e9 dovedou \u010dten\u00e1\u0159e k\n\u00fasp\u011bchu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201eKnihu jsme s Eli\u0161kou psaly dva roky a krom\u011b na\u0161ich rad jsou v n\u00ed i rady, tipy a post\u0159ehy od 50 nejlep\u0161\u00edch \u010desk\u00fdch a slovensk\u00fdch market\u00e9r\u016f,\u201c \u0159\u00edk\u00e1 Michelle Losekoot a Eli\u0161ka Vyhn\u00e1nkov\u00e1 k tomu dod\u00e1v\u00e1: \u201eKniha m\u00e1 tak\u00e9 onlinovou verzi, kter\u00e1 ji dopl\u0148uje s bohat\u00fdmi dopl\u0148kov\u00fdmi materi\u00e1ly v podob\u011b pracovn\u00edch list\u016f, kontroln\u00edch seznam\u016f a \u010dl\u00e1nk\u016f prohlubuj\u00edc\u00ed t\u00e9mata v knize.\u201c<\/p><\/blockquote>\n\n\n\n<p><strong>Jak na s\u00edt\u011b je jednodu\u0161e nezbytn\u00e1 kniha pro v\u0161echny podnikatele, freelancery, market\u00e9ry, nad\u0161ence i influencery, kte\u0159\u00ed cht\u011bj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch zaz\u00e1\u0159it. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0158ekli o knize<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201e\u017d\u00e1dn\u00e9 zbyte\u010dn\u00e9 \u0159e\u010di\u010dky, \u017e\u00e1dn\u00e1 zbyte\u010dn\u00e1 vata. Kniha nabit\u00e1 praktick\u00fdmi p\u0159\u00edklady jak z \u010cesk\u00e9 republiky, tak ze zahrani\u010d\u00ed.&#8220;<\/p><p>\u2014 Simona Kijonkov\u00e1, zakladatelka a spolumajitelka spole\u010dnosti Z\u00e1silkovna<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201eNepou\u0161t\u011bjte se do va\u0161ich soci\u00e1ln\u00edch hlubin bez toho, \u017ee si p\u0159e\u010dtete tento ultim\u00e1tn\u00ed n\u00e1vod jak to nepo*rat.\u201c<\/p><p>\u2014 Martin \u017duf\u00e1nek, lihovarn\u00edk moravsk\u00fd<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201ePravd\u011bpodobn\u011b? nejkomplexn\u011bj\u0161\u00ed a nejsrozumiteln\u011bj\u0161\u00ed manu\u00e1l k byznysov\u00e9mu \u00fasp\u011bchu na s\u00edt\u00edch.\u201c<\/p><p>\u2014 Tom\u00e1\u0161 Jind\u0159\u00ed\u0161ek, zakladatel, agentura Dark Side<\/p><\/blockquote>\n\n\n\n<p><strong>Autorky:<\/strong> Eli\u0161ka Vyhn\u00e1nkov\u00e1, Michelle Losekoot<\/p>\n\n\n\n<p><strong>Po\u010det stran:<\/strong> 328<\/p>\n\n\n\n<p><strong>Odpov\u011bdn\u00e1 redaktorka<\/strong>: Vladim\u00edra \u0160korp\u00edkov\u00e1<\/p>\n\n\n\n<p><strong>Ilustrace:<\/strong> Karol\u00edna Urb\u00e1nkov\u00e1<strong>V<\/strong><\/p>\n\n\n\n<p>Knihu vydalo nakladatelstv\u00ed <strong>Jan Melvil Publishing<\/strong>.<\/p>\n\n\n\n<p>V\u00edce informac\u00ed na: <a href=\"https:\/\/www.melvil.cz\/kniha-jak-na-site\/\"><strong>www.melvil.cz<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.instagram.com\/explore\/tags\/jaknasite\/\">Instagram<\/a>, <a href=\"https:\/\/www.facebook.com\/jaknasite\">Facebook<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vych\u00e1z\u00ed kniha, kter\u00e1 v\u00e1s nau\u010d\u00ed vyu\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b ve sv\u016fj prosp\u011bch. V p\u00e1tek 4. \u0159\u00edjna vy\u0161la pod hlavi\u010dkou brn\u011bnsk\u00e9ho nakladatelstv\u00ed Jan Melvil Publishing kni\u017en\u00ed novinka autorek Eli\u0161ky Vyhn\u00e1nkov\u00e9 &amp; Michelle Losekoot s n\u00e1zvem Jak&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak na s\u00edt\u011b | Eli\u0161ka Vyhn\u00e1nkov\u00e1, Michelle Losekoot - BOOKHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookhouse.cz\/index.php\/2019\/10\/13\/jak-na-site-eliska-vyhnankova-michelle-losekoot\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak na s\u00edt\u011b | Eli\u0161ka Vyhn\u00e1nkov\u00e1, Michelle Losekoot - BOOKHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"Vych\u00e1z\u00ed kniha, kter\u00e1 v\u00e1s nau\u010d\u00ed vyu\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b ve sv\u016fj prosp\u011bch. 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