{"id":2048,"date":"2020-07-22T00:01:00","date_gmt":"2020-07-21T22:01:00","guid":{"rendered":"https:\/\/bookhouse.cz\/?p=2048"},"modified":"2020-07-22T00:36:37","modified_gmt":"2020-07-21T22:36:37","slug":"zivot-je-horky-vysla-kniha-50-let-pivovaru-radegast","status":"publish","type":"post","link":"https:\/\/bookhouse.cz\/index.php\/2020\/07\/22\/zivot-je-horky-vysla-kniha-50-let-pivovaru-radegast\/","title":{"rendered":"\u017divot je ho\u0159k\u00fd: Vy\u0161la kniha 50 let pivovaru Radegast"},"content":{"rendered":"\n

V\u00edte, \u017ee spr\u00e1vn\u011b ho\u0159k\u00e9 pivo Radegast vzniklo d\u00edky men\u0161\u00ed lsti? V\u00edte, \u017ee na Pustevn\u00e1ch stoj\u00ed kopie sochy boha Radegasta d\u00edky no\u0161ovick\u00e9mu pivovaru? V\u00edte, \u017ee Radegastem se zap\u00edjel slavn\u00fd hokejov\u00fd triumf v Naganu? Tyto a mnoho dal\u0161\u00edch ne\u010dekan\u00fdch p\u0159\u00edb\u011bh\u016f z d\u00e1vn\u00e9 i ned\u00e1vn\u00e9 historie p\u0159in\u00e1\u0161\u00ed kniha mapuj\u00edc\u00ed p\u011bt des\u00edtek let ho\u0159k\u00e9ho piva Radegast. Publikaci s v\u00edce ne\u017e 300 fotografiemi, ilustracemi a obr\u00e1zky si no\u0161ovick\u00fd pivovar nad\u011blil k 50. v\u00fdro\u010d\u00ed od uva\u0159en\u00ed prvn\u00ed v\u00e1rky piva.<\/strong><\/p>\n\n\n\n

Knihu s n\u00e1zvem \u201e50 let pivovaru Radegast v No\u0161ovic\u00edch\u201c pok\u0159tili Ivo Ka\u0148\u00e1k, \u0159editel pivovaru Radegast a Petr Kwaczek, sl\u00e1dek pivovaru Radegast, symbolicky na varn\u011b pojmenovan\u00e9 po prvn\u00edm sl\u00e1dkovi Jarom\u00edru Franzlovi, kter\u00fd na po\u010d\u00e1tku p\u0159\u00edb\u011bhu \u201espr\u00e1vn\u011b ho\u0159k\u00e9ho piva\u201c projevil obrovskou odvahu, proto\u017ee ve sv\u00e9 dob\u011b uva\u0159il pivo s nezvyklou ho\u0159kou chut\u00ed, \u010delil tlaku okol\u00ed i kritik\u016f, ale st\u00e1l si za sv\u00fdm a m\u011bl \u00fasp\u011bch.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201ePivovar Radegast byl od sv\u00fdch po\u010d\u00e1tk\u016f pr\u016fkopn\u00edkem modern\u00edho pivovarnictv\u00ed, kter\u00e9 ale v\u017edy st\u00e1lo na z\u00e1kladech na\u0161\u00ed tradi\u010dn\u00ed pivn\u00ed kultury a odkazu prvn\u00edho sl\u00e1dka Jarom\u00edra Franzla va\u0159it v no\u0161ovick\u00e9m pivovaru spr\u00e1vn\u011b ho\u0159k\u00e9 pivo,\u201c<\/em> \u0159\u00edk\u00e1 \u0159editel pivovaru Radegast<\/strong> Ivo Ka\u0148\u00e1k<\/strong> a dod\u00e1v\u00e1: \u201eKo\u0159eny piva Radegast a no\u0161ovick\u00e9ho pivovaru jsou s m\u00edstn\u00edm regionem hluboce propojeny. \u017divot je tady u n\u00e1s n\u011bkdy ho\u0159k\u00fd a v\u017edycky k n\u011bmu pat\u0159ilo ho\u0159k\u00e9 pivo. V\u011b\u0159\u00edm, \u017ee na n\u011bj budeme moci b\u00fdt v\u0161ichni hrd\u00ed dal\u0161\u00edch 50 let.\u201c<\/em><\/p>\n\n\n\n

Otec piva Radegast Jarom\u00edr Franzl byl prvn\u00edm sl\u00e1dkem no\u0161ovick\u00e9ho pivovaru od roku 1970 do roku 1979. A jak\u00e1 byla ta \u201emen\u0161\u00ed lest\u201c, kter\u00e1 st\u00e1le za vznikem ho\u0159k\u00e9ho piva Radegast? N\u00e1ro\u010dn\u00fd \u00fakol ur\u010dit chu\u0165 nov\u00e9ho piva dostal pr\u00e1v\u011b Jarom\u00edr Franzl, kter\u00fd uva\u0159il Radegast jako v\u00fdrazn\u011b ho\u0159k\u00e9 pivo, \u010d\u00edm\u017e se no\u0161ovick\u00fd pivovar odli\u0161oval od v\u011bt\u0161iny tehdej\u0161\u00edch pivovar\u016f, kter\u00e9 va\u0159ily piva nasl\u00e1dl\u00e9 chuti. Aby si chu\u0165 obh\u00e1jil, p\u0159ipravil k otestov\u00e1n\u00ed dva vzorky, z nich\u017e jeden byl ho\u0159k\u00fd a druh\u00fd byl je\u0161t\u011b slad\u0161\u00ed ne\u017e v t\u00e9 dob\u011b b\u011b\u017en\u011b vyr\u00e1b\u011bn\u00e1 piva. Je jasn\u00e9, jak\u00e9 pivo se nakonec dostalo do hospod a restaurac\u00ed. Z\u00e1kazn\u00edci si postupn\u011b na ho\u0159k\u00e9 pivo zvykli a Radegast si brzy vybudoval trvalou p\u0159\u00edze\u0148 konzument\u016f.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201eNa takovou v\u00fdzvu se ne\u0159\u00edk\u00e1 ne.\u201c <\/em>Takto kdysi vzpom\u00ednal na rozjezd no\u0161ovick\u00e9ho pivovaru jeho prvn\u00ed \u0159editel V\u00e1clav Petras, kter\u00fd v\u00fdro\u010dn\u00ed publikaci uzav\u0159el n\u00e1sleduj\u00edc\u00edm p\u0159\u00e1n\u00edm: \u201eP\u0159eji Radegastu do dal\u0161\u00edch let, aby se mu poda\u0159ilo udr\u017eet kvalitu.\u201c<\/em> V\u00e1clav Petras, kter\u00fd je rovn\u011b\u017e v\u00e1le\u010dn\u00fdm veter\u00e1nem a nositelem mnoha vyznamen\u00e1n\u00ed, byl v roce 2013 uveden do S\u00edn\u011b sl\u00e1vy \u010desk\u00e9ho pivovarnictv\u00ed a slada\u0159stv\u00ed.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Publikace p\u0159ipraven\u00e1 speci\u00e1ln\u011b k 50. v\u00fdro\u010d\u00ed uva\u0159en\u00ed prvn\u00ed v\u00e1rky v pivovaru Radegast vy\u0161la v n\u00e1kladu 1500 v\u00fdtisk\u016f a je k dost\u00e1n\u00ed v N\u00e1v\u0161t\u011bvnick\u00e9m centru pivovaru nebo na jeho e-shopu. Autorem knihy je Franti\u0161ek \u0160v\u00e1benick\u00fd, kter\u00fd je rovn\u011b\u017e kur\u00e1torem chystan\u00e9 v\u00fdstavy \u201e50 let pivovaru Radegast v No\u0161ovic\u00edch\u201c. V\u00fdstava se otev\u0159e ve\u0159ejnosti b\u011bhem pr\u00e1zdnin sou\u010dasn\u011b s otev\u0159en\u00edm nov\u00e9 pobo\u010dky N\u00e1rodn\u00edho zem\u011bd\u011blsk\u00e9ho muzea v Ostrav\u011b.<\/p>\n\n\n\n

\u201eSou\u010dasn\u011b s vyd\u00e1n\u00edm knihy jsme pro v\u0161echny fanou\u0161ky piva Radegast p\u0159ipravili k \u201epades\u00e1tce\u201c origin\u00e1ln\u00ed kolekci oble\u010den\u00ed a dopl\u0148k\u016f, sadu t\u00e1ck\u016f pod pivo nebo plechov\u00e9 cedule, kter\u00e9 se inspirovaly motivy z historie reklam a komunikace zna\u010dky Radegast<\/em>,\u201c<\/em> \u0159\u00edk\u00e1 Marek Grabovsk\u00fd, mana\u017eer zna\u010dky Radegast.<\/strong><\/p>\n\n\n\n

\"\"
Pivovar Radegast v No\u0161ovic\u00edch.<\/figcaption><\/figure><\/div>\n\n\n\n

Vybran\u00e9 \u201eho\u0159k\u00e9\u201c p\u0159\u00edb\u011bhy z knihy:<\/strong><\/h3>\n\n\n\n
  • Alb\u00edn Pol\u00e1\u0161ek, tv\u016frce sochy Radegasta, vytvo\u0159il dva origin\u00e1ly Radegasta. Jeden je na radnici ve Fren\u0161t\u00e1t\u011b pod Radho\u0161t\u011bm (na Radho\u0161ti je \u017eulov\u00e1 kopie, kterou nechal vytvo\u0159it pivovar Radegast v roce 1996), druh\u00fd z\u016fstal v Praze a je um\u00edst\u011bn v tam\u011bj\u0161\u00ed zoologick\u00e9 zahrad\u011b.<\/li><\/ul>\n\n\n\n
    • M\u00edsto pro pivovar Radegast se hledalo u\u017e od roku 1953. Hlavn\u00edm d\u016fvodem jeho um\u00edst\u011bn\u00ed v No\u0161ovic\u00edch byl p\u0159\u00edstup ke kvalitn\u00ed vod\u011b z Mor\u00e1vky. Slavnost\u00ed poklep z\u00e1kladn\u00edho kamene prob\u011bhl 7. \u010dervence 1966.<\/li><\/ul>\n\n\n\n
      • N\u00e1zev Radegast vze\u0161el z otev\u0159en\u00e9 sout\u011b\u017ee pro ve\u0159ejnost vyhl\u00e1\u0161en\u00e9 v b\u0159eznu 1969. Do sout\u011b\u017ee p\u0159i\u0161lo asi 3 500 n\u00e1vrh\u016f.<\/li><\/ul>\n\n\n\n
        • Prvn\u00ed milion hektolitr\u016f, od zah\u00e1jen\u00ed v\u00fdroby v prosinci 1970, vystavil pivovar Radegast 4. srpna 1972. V roce 2008 se v No\u0161ovic\u00edch sto\u010dilo desetimiliardt\u00e9 pivo.<\/li><\/ul>\n\n\n\n
          • Jedn\u00edm z velk\u00fdch \u00fasp\u011bch\u016f pivovaru Radegast je tak\u00e9 Birell, kter\u00fd se za\u010dal va\u0159it v No\u0161ovic\u00edch v roce 1991 a postupn\u011b se stal nejprod\u00e1van\u011bj\u0161\u00edm nealkoholick\u00fdm pivem v \u010cesk\u00e9 republice.<\/li><\/ul>\n\n\n\n
            • V roce 2020 uvedl no\u0161ovick\u00fd pivovar na trh Radegast Ratar, historicky nejv\u00edce ho\u0159k\u00fd Radegast s 50 jednotkami ho\u0159kosti.<\/li><\/ul>\n\n\n\n
              • Tankov\u00e9 hospody vznikaly ji\u017e v\u00a070. letech, ale fenom\u00e9nem se staly a\u017e v\u00a0posledn\u00edch letech. Pivovar Radegast v\u011bnuje spr\u00e1vn\u00e9mu \u010depov\u00e1n\u00ed a p\u00e9\u010di o pivo velkou pozornost. V\u00a0sou\u010dasn\u00e9 dob\u011b maj\u00ed konzumenti k\u00a0dispozici 19 Radegastoven, kter\u00e9 nab\u00edzej\u00ed tankov\u00e9 pivo Radegast, poctiv\u00e9 j\u00eddlo a origin\u00e1ln\u00ed prost\u0159ed\u00ed pod dohledem samotn\u00e9ho boha Radegasta.<\/li><\/ul>\n\n\n\n
                \"\"<\/figure><\/div>\n\n\n\n

                Obsah knihy:<\/strong><\/h3>\n\n\n\n
                • V kapitole P\u0159\u00edb\u011bh modern\u00edho pivovaru se publikace v\u011bnuje nap\u0159\u00edklad p\u0159\u00edb\u011bhu Alb\u00edna Pol\u00e1\u0161ka, kter\u00fd je autorem podoby boha Radegasta, p\u0159edstavuje pivovary, kter\u00e9 byly v severomoravsk\u00e9m regionu p\u0159ed Radegastem, zab\u00fdv\u00e1 se zrodem zna\u010dky Radegast nebo zakladateli pivovaru v \u010dele s prvn\u00edm \u0159editelem V\u00e1clavem Petrasem a prvn\u00edm sl\u00e1dkem Jarom\u00edrem Franzlem.<\/li><\/ul>\n\n\n\n
                  • Ve druh\u00e9 kapitole se \u010dten\u00e1\u0159i dozv\u011bd\u00ed, jak v\u016fbec vznikla spr\u00e1vn\u011b ho\u0159k\u00e1 chu\u0165 piva Radegast nebo jak\u00e1 cesta vedla od hav\u00ed\u0159sk\u00fdch hospod k sou\u010dasn\u00fdm Radegastovn\u00e1m. V posledn\u00ed kapitole maj\u00ed prostor zam\u011bstnanci pivovaru a tak\u00e9 aktivity Radegastu t\u00fdkaj\u00edc\u00ed se \u017eivotn\u00edho prost\u0159ed\u00ed, ochrany p\u0159\u00edrody nebo hospoda\u0159en\u00ed s vodou.<\/li><\/ul>\n\n\n\n
                    <\/div>\n\n\n\n
                    • \"\"<\/figure><\/li>
                    • \"\"<\/figure><\/li>
                    • \"\"<\/figure><\/li>
                    • \"\"
                      Pivovar Radegast v No\u0161ovic\u00edch.<\/figcaption><\/figure><\/li>
                    • \"\"<\/figure><\/li><\/ul><\/figure>\n\n\n\n
                      <\/div>\n","protected":false},"excerpt":{"rendered":"

                      V\u00edte, \u017ee spr\u00e1vn\u011b ho\u0159k\u00e9 pivo Radegast vzniklo d\u00edky men\u0161\u00ed lsti? V\u00edte, \u017ee na Pustevn\u00e1ch stoj\u00ed kopie sochy boha Radegasta d\u00edky no\u0161ovick\u00e9mu pivovaru? V\u00edte, \u017ee Radegastem se zap\u00edjel slavn\u00fd hokejov\u00fd triumf v Naganu? Tyto a mnoho...<\/p>\n","protected":false},"author":4,"featured_media":2052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,5],"tags":[],"yoast_head":"\n\u017divot je ho\u0159k\u00fd: Vy\u0161la kniha 50 let pivovaru Radegast - BOOKHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookhouse.cz\/index.php\/2020\/07\/22\/zivot-je-horky-vysla-kniha-50-let-pivovaru-radegast\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u017divot je ho\u0159k\u00fd: Vy\u0161la kniha 50 let pivovaru Radegast - BOOKHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"V\u00edte, \u017ee spr\u00e1vn\u011b ho\u0159k\u00e9 pivo Radegast vzniklo d\u00edky men\u0161\u00ed lsti? V\u00edte, \u017ee na Pustevn\u00e1ch stoj\u00ed kopie sochy boha Radegasta d\u00edky no\u0161ovick\u00e9mu pivovaru? V\u00edte, \u017ee Radegastem se zap\u00edjel slavn\u00fd hokejov\u00fd triumf v Naganu? 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