{"id":1398,"date":"2020-02-25T00:01:44","date_gmt":"2020-02-24T23:01:44","guid":{"rendered":"http:\/\/bookhouse.cz\/?p=1398"},"modified":"2020-02-17T23:23:14","modified_gmt":"2020-02-17T22:23:14","slug":"tohle-je-marketing-seth-godin","status":"publish","type":"post","link":"https:\/\/bookhouse.cz\/index.php\/2020\/02\/25\/tohle-je-marketing-seth-godin\/","title":{"rendered":"Tohle je marketing | Seth Godin"},"content":{"rendered":"\n<p><strong>M\u016e\u017dETE D\u011aLAT TAKOV\u00dd MARKETING, POD KTER\u00dd SE S\u00a0HRDOST\u00cd PODEP\u00cd\u0160ETE!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/bookhouse.cz\/wp-content\/uploads\/2020\/02\/125678-744x1024.jpg\" alt=\"\" class=\"wp-image-1399\" width=\"384\" height=\"529\" srcset=\"https:\/\/bookhouse.cz\/wp-content\/uploads\/2020\/02\/125678-744x1024.jpg 744w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2020\/02\/125678-218x300.jpg 218w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2020\/02\/125678-768x1057.jpg 768w, https:\/\/bookhouse.cz\/wp-content\/uploads\/2020\/02\/125678.jpg 1417w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure><\/div>\n\n\n\n<p>V pr\u016fb\u011bhu uplynul\u00e9ho \u010dtvrtstolet\u00ed inspiroval <strong>Seth Godin<\/strong> miliony podnikatel\u016f, l\u00eddr\u016f a fanou\u0161k\u016f v\u0161ech mo\u017en\u00fdch profes\u00ed. Nyn\u00ed poprv\u00e9 nab\u00edz\u00ed esenci sv\u00e9 marketingov\u00e9 moudrosti v jednom dostupn\u00e9m a nad\u010dasov\u00e9m bal\u00ed\u010dku.<\/p>\n\n\n\n<p>Jeho koncepce vych\u00e1z\u00ed z&nbsp;jedn\u00e9 z\u00e1sadn\u00ed my\u0161lenky: Vynikaj\u00edc\u00ed market\u00e9\u0159i nevyu\u017e\u00edvaj\u00ed spot\u0159ebitele k&nbsp;\u0159e\u0161en\u00ed probl\u00e9m\u016f sv\u00fdch vlastn\u00edch spole\u010dnost\u00ed, ale vyu\u017e\u00edvaj\u00ed marketing k&nbsp;\u0159e\u0161en\u00ed probl\u00e9m\u016f druh\u00fdch lid\u00ed. Nevyvol\u00e1vaj\u00ed pouh\u00fd rozruch \u2013 zlep\u0161uj\u00ed sv\u011bt.&nbsp; Z\u00e1kladem skute\u010dn\u011b \u00fa\u010dinn\u00e9ho marketingu je velkorysost, empatie a emocion\u00e1ln\u00ed pr\u00e1ce.<\/p>\n\n\n\n<p>Nau\u010dte se definovat nejmen\u0161\u00ed \u017eivotaschopn\u00fd trh. V&nbsp;r\u00e1mci sv\u00e9ho trhu pak z\u00edskejte d\u016fv\u011bru z\u00e1kazn\u00edk\u016f. Naslouchejte jejich \u017eivotn\u00edm p\u0159\u00edb\u011bh\u016fm, abyste je pochopili a pomohli jim naj\u00edt to, co hledaj\u00ed. A p\u0159edev\u0161\u00edm dejte lidem n\u00e1stroje, kter\u00e9 jim k dosa\u017een\u00ed jejich c\u00edl\u016f pomohou.<br><\/p>\n\n\n\n<ul><li>Je \u010das p\u0159estat lh\u00e1t, zahlcovat lidi spamem a styd\u011bt se za pr\u00e1ci, kterou d\u011bl\u00e1te.<\/li><li>Je \u010das p\u0159estat utr\u00e1cet pen\u00edze za ukradenou pozornost, dlouhodob\u011b se to nevyplat\u00ed.<\/li><li>Je \u010das p\u0159estat si pl\u00e9st anal\u00fdzy soci\u00e1ln\u00edch m\u00e9di\u00ed se skute\u010dn\u00fdmi z\u00e1kazn\u00edky.<\/li><li>Je \u010das b\u00fdt vid\u011bt. K tomu se nejprve pot\u0159ebujete nau\u010dit, jak se m\u00e1te d\u00edvat.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Seth Godin <\/h3>\n\n\n\n<p>V roce 2018 byl Seth Godin uveden do S\u00edn\u011b sl\u00e1vy Americk\u00e9 marketingov\u00e9 asociace (AMA Marketing Hall of Fame). Tento okam\u017eik zavr\u0161il jeho v\u00edce ne\u017e t\u0159icetilet\u00e9 p\u016fsoben\u00ed v oblastech vzd\u011bl\u00e1v\u00e1n\u00ed, veden\u00ed, startup\u016f, spolupr\u00e1ce, ne\u00fasp\u011bch\u016f, anga\u017eovanosti a hled\u00e1n\u00ed.<br>Seth vede marketingov\u00fd semin\u00e1\u0159 TheMarketingSeminar.com, z jeho\u017e my\u0161lenek vych\u00e1z\u00ed tato kniha. Krom\u011b toho zalo\u017eil altMBA, intenzivn\u00ed \u010dty\u0159t\u00fddenn\u00ed online workshop, kter\u00fd pom\u00e1h\u00e1 l\u00eddr\u016fm v oblasti sebezdokonalov\u00e1n\u00ed a osobn\u00edho rozvoje.<br>Seth je autorem osmn\u00e1cti bestseller\u016f, kter\u00e9 byly p\u0159elo\u017eeny do v\u00edce ne\u017e 35 jazyk\u016f. Je autorem jednoho z nejpopul\u00e1rn\u011bj\u0161\u00edch blog\u016f na sv\u011bt\u011b \u2013 seth.blog.\u00a0 <\/p>\n\n\n\n<p><strong>Autor:<\/strong> Seth Godin<\/p>\n\n\n\n<p><strong>Po\u010det stran:<\/strong> 208<\/p>\n\n\n\n<p><strong>Vazba: <\/strong>bro\u017eovan\u00e1<\/p>\n\n\n\n<p>Vydalo <strong>nakladatelstv\u00ed Grada<\/strong>.<\/p>\n\n\n\n<p>V\u00edce naleznete na <strong><a href=\"https:\/\/www.grada.cz\/tohle-je-marketing!-11226\/\">www.grada.cz<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u016e\u017dETE D\u011aLAT TAKOV\u00dd MARKETING, POD KTER\u00dd SE S\u00a0HRDOST\u00cd PODEP\u00cd\u0160ETE! V pr\u016fb\u011bhu uplynul\u00e9ho \u010dtvrtstolet\u00ed inspiroval Seth Godin miliony podnikatel\u016f, l\u00eddr\u016f a fanou\u0161k\u016f v\u0161ech mo\u017en\u00fdch profes\u00ed. Nyn\u00ed poprv\u00e9 nab\u00edz\u00ed esenci sv\u00e9 marketingov\u00e9 moudrosti v jednom dostupn\u00e9m&#46;&#46;&#46;<\/p>\n","protected":false},"author":3,"featured_media":1400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tohle je marketing | Seth Godin - BOOKHOUSE.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookhouse.cz\/index.php\/2020\/02\/25\/tohle-je-marketing-seth-godin\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tohle je marketing | Seth Godin - BOOKHOUSE.cz\" \/>\n<meta property=\"og:description\" content=\"M\u016e\u017dETE D\u011aLAT TAKOV\u00dd MARKETING, POD KTER\u00dd SE S\u00a0HRDOST\u00cd PODEP\u00cd\u0160ETE! 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